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About Accentuate

Accentuate+ Public Relations (Accentuate) is a full-service communications and public relations company, owned by its principal consultant Rob McGregor.

Based in Wellington, Accentuate provides clients throughout New Zealand with specialist communications expertise and advice. Particular strengths include strategic counsel, news media and government relations, public affairs, and reputation and issues management. Organisations experiencing a crisis or requiring assistance managing issues, value our commonsense and pragmatic advice. Accentuate ensures our clients’ communications are current, accurate, timely and well-targeted to their intended audience.

Our longstanding relationships with the general and business media, help ensure that our clients are profiled through bona fide editorial covering their announcements and milestones. Working with our partners, we can develop and execute integrated marketing communications programmes involving public relations, advertising, social media and direct communications.

Accentuate’s principal Rob McGregor has over 35 years of experience in public relations and advertising and has extensive industry knowledge and networks. His industry sector experience includes: financial services, publicly listed companies, investor relations, information technology, automotive, healthcare, fashion, Crown-owned enterprises, education providers, agribusiness and the rural sector (including viticulture), voluntary sector organisations, hospitality and tourism.

Accentuate’s clients typically include public and private companies, industry associations, and not-for-profit organisations. 

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