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Rob McGregor - Director

With over 30 years experience in public relations and advertising, Rob McGregor has extensive industry knowledge and networks.

His industry sector experience includes: financial services, publicly listed companies, information technology, property and construction, automotive, healthcare, fashion, crown-owned enterprises, education providers, agribusiness and the rural sector (including viticulture), voluntary sector organisations, hospitality and tourism.

Rob’s known for his strengths in strategic communications planning, crisis preparedness and issues management, stakeholder management, public affairs and government relations, financial communications and investor relations, public information campaigns and business mentoring.

However, he is most enthusiastic about seeing his client's achievements featured prominently in the media as a result of a well-considered plan to raise their profile.

He has also been responsible for integrating client communications, ensuring advertising, direct marketing and public relations work together to fulfil an organisation’s business and marketing objectives. His work on the Electoral Referendum and Firefighters campaigns has won international recognition from the International Association of Business Communicators (IABC).

Rob is a member of the Urban Art Foundation's advisory board and was a director of Research For Life (formerly known as the Wellington Medical Research Foundation) from 2014-2022, and a trustee of Te Omanga Hospice from 2006-2015. 

In his spare time, Rob enjoys reading, motorsport, attending art exhibitions, and entertaining friends and family.


Dr Chris Galloway – Accentuate+ Associate

 Dr Chris Galloway specialises in issues, crisis and risk communication, with a focus on reputation risk management. 

He’s developed an easy-to-use methodology to help corporate reputation managers identify and manage reputation threats.

Before launching an academic career, Dr Galloway was a senior corporate affairs executive, working for organisations including Telecom New Zealand, the New Zealand Meat Board and Public Trust.

He is co-editor of a book on public relations issues and crisis management, and has published papers in journals such as Public Relations Review, the Journal of Communication Management, the Asia Pacific Public Relations Journal and Prism.

Now a senior lecturer in public relations at Massey University’s Albany, Auckland campus, Dr Galloway took up his position after 10 years teaching in Australia.


Kate McGavin – Accentuate+ Associate

Kate has over 10 years experience in public relations and for most of that period has worked with Rob McGregor.  

 An experienced public relations practitioner,  Kate specialises in marketing communications, event management, media relations, and editorial development. She has wide experience in developing and implementing hard-working and effective public relations programmes.

Kate has had primary responsibility for overseeing public relations for clients in hospitality, healthcare, fashion, real estate and property development, and the voluntary sector where she has worked with both Te Omanga Hospice and Skylight Trust.

Most recently, Kate worked with Wellington-based LED lighting solutions provider Ecopoint as their marketing & communications manager. In her spare time, she enjoys spending time with her young family, catching up with friends, and, when time allows, undertaking home improvement projects on their property.



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