Accentuate – what’s in a name?

Our inspiration was simple and comes from one of our favourite songs which, to us, sums up Public Relations – ‘Accentuate the Positive’. The music was written by Harold Arlen and the lyrics by Johnny Mercer.
You may recall the Bing Crosby/Andrews Sisters version which appeared in the 1986 BBC serial The Singing Detective. Check out this version, sung by Bing Crosby and Bette Midler:

Simply put, we help accentuate the positive and eliminate the negative.